What can I do with the old videos that I have in my business?
Many businesses have videos and DVDs collecting dust on their shelves that could actually contain valuable information for people new to the business, who wish to know more about the work. Uploading these videos to the internet is an excellent way to share the information in an accessible format at a low cost.
When considering whether material you have is suitable for online publishing you should first review the content of the video, and then find a company or service that can support you to get it online. Reviewing the material is something that only you can do, but there is plenty of help available in getting footage you approve into the online space.
A question you need to ask yourself is are you happy with a consumer level solution for your material, or do you need a corporate solution. Consumer products tend to be cheaper, and fairly easy to use. They do not however offer companies much protection from copyright infringement, nor do they provide technical support to help you encode and upload your videos.
A webcast provider can take your footage and remotely process it to make it ready for broadcast. Typically they will ask you for some guidance on who the broadcast is for, what bandwidth or file-size your viewers will be comfortable accessing, and what branding or design elements you would like to include alongside your video.
Encoding the video is the process of converting the footage to the most accessible and efficient format available. Most webcasts are broadcast using RealPlayer or Windows Media Player, and are offered in a number of file sizes or bandwidths. These sizes are referred to as the speed of the internet connection that they are designed for, using the standard speed measurement of kilo bytes per second. Telus offer a 56k size and a 300k size. Most broadband connections can support 300k.
Another question when thinking through your needs is whether you can host the footage on your own server, or whether you require a hosted solution. Consumer products, such as YouTube are hosted solutions, with the file being stored on their server, and streamed to your viewers when required. Live events are normally hosted also as your website's server is unlikely to have sufficient bandwidth to support hundreds of simultaneous connections.
Using slides, powerpoint presentations or titles can also help maintain interest from your viewers and lead them into deeper engagement with your website. If you have video footage that would benefit from some extra narration or slides it is possible to have these added prior to broadcast.
The most important thing to remember is that as with all corporate communications, videos give people a very strong impression of your company. Ensuring that your webcasts are hosted on secure and robust servers, and branded appropriately to fit with your other publications go a long way to instilling confidence and value in your business. Telus webcasting provides these services and is trusted by banks, government institutions and private companies to deliver professional-quality presentations to their clients.
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